"New Brand Embodies the Future of APPA"
Author: Medlin, E. Lander
Published In: Facilities Manager
Date: September/October 2007
Executive Summary column by APPA's Executive Vice President. Reports that after a year of comprehensive exploration, APPA has a solid brand identity that is true to the association's core mission and values. Describes the process that went into developing the brand identity, including how its creation fits with the first of APPA's 7 Key Strategies; exploring APPA's identity with a branding firm and a team of APPA members and staff; and realization that APPA's identify as an organization is about elevating and transforming members, their institutions, and the educational facilities profession. Includes an illlustration of the new logo with its new tagline, "Leadership in Educational Facilities." Describes the five brand values that will shape APPA's purpose: vision, transformation, stewardship, collaboration, and leadership.
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