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"APPA's Seven Key Strategies"
Author: Medlin, E. Lander
Published In: Facilities Manager
Date: May/June 2006

Executive Summary column. Details the seven key strategies on which APPA has set its direction, based on the information gathered in late 2005 qualitative and quantitative research surveys.  The strategies are develop and execute a "brand" initiative; develop and implement an enhanced website to become the "go-to" resource for facilities questions; expand research to build credibility and visability by senior institutional officers; engage in symbiotic and collaborative partnerships; engage young facilities professionals; provide targeted cutting-edge educational programs; and establish credible and valued credentialing programs for individuals and institutions.

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