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"The Impact of Facilities on Recruitment and Retention of Students, Part I: Research Findings"
Author: Cain, David, Ph.D., and Gary L. Reynolds, P.E.
Published In: Facilities Manager
Date: March/April 2006

Executive Summary of the authors' research sponsored by APPA's Center for Facilities Research. Focused on understanding the phases of the decision process students go through as they choose a higher education institution; the timing of the phases in the decision process; and the personal, financial, and environmental factors that influenced institutional choice. Research explored the level of importance of facilities relative to other institutional characteristics. Covers survey design, distribution, and  results. Includes figures. A comparative analysis of the research is available in Part II of the summary, which was published in the May/June 2006 issue.

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