"Immediate Past President Report [2005]"
Author: Baker, Brooks H. III
Published In: Facilities Manager
Date: July/August 2005
APPA Annual Report 2005. Offers a comparison of Starbucks coffee, his daughter's natural foods grocery purchases, and his marking of his cattle farm beef as "all natural" as examples of the customers paying what they perceive the product is worth because of the "value added" qualities. Challenges APPA members to ask themselves if they are a value-added organization and to fight the natural temptation toward complacency. Recommends APPA programs as a way to avoid complacency. Thanks the APPA organization for reinvigorating his own career.
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