"A+ for Credibility"
Author: Leroy, Wayne E.
Published In: Facilities Manager
Date: Fall 1995
Executive Summary column by APPA's executive vice president. Discusses higher education's image problem and concludes that credibility, not image, is in fact the issue facing higher education. Suggests enhancing credibility by finding a clear and concise way of defining, describing, and measuring the product of higher education. Shows how APPA members can enhance higher education through assessing, analyzing, and assimilating and how APPA services can assist these processes.
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