APPA Library

"Using Campus Facilities for Marketing"
Author: Carmichael, Bruce
Published In: Facilities Manager
Date: Spring 1993

A campus' physical resources play an important role in the new meta-marketing approach that recommends linking and marshalling resources across the campus rather than limiting marketing efforts to specific offices. Reviews research on student response to campus environment and recent efforts by institutions to use physical environment to support the institution's mission and as a major marketing tool. Notes serve as references to books and articles on marketing higher education.

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