"Chapter 1: Why Benchmark?"
Author: Qayoumi, Mohammad H.
Published In: Benchmarking and Organizational Change
Date: 2000
Discusses current problems in higher education, including opposition to change, escalating costs, and need to increase faculty and administrative productivity. Covers search for solutions and introduces the benchmarking concept, noting it has been incorrectly understood by some. Outlines benchmarking's goals and benefits.
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