"Boston Business Journal Opinion Editorial: The Campus Mall As The New Educational Bazaar Of the Year 2000"
Author: Samels, James E.
Published In: Proceedings of the 1996 Educational Conference
Presentation at APPA's 83rd Annual Meeting in Salt Lake City, Utah. Asks readers to imagine the typical shopping mall not converted to a college campus, but reinvented as a customer centered, accessible, affordable, retail education choice for both traditional cohort and lifelong learning students. The mall as campus metaphor is not the wholesale transformation of shopping malls to campuses, but rather the reimagination and reinvention of campuses as the new educational lifestyle malls, marketplaces, and bazaars of the future.
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