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"The Social Engineering of Energy Conservation"
Author: Ruskin, Paul D.
Published In: Proceedings of the 1995 Educational Conference
Date: 1995

Presentation at APPA's 82nd Annual Meeting in Philadelphia, Pennsylvania. Begins with time traveling to introduce Benjamin Franklin as the first American Physical Plant Administrator and prototype.  Discusses energy history after 1974, focusing on Pennsylvania State University.  Reports on the campus energy committee, Penn State Energy Bill of Rights,social engineering, and public awareness campaign focusing on energy efficiency with energy contest, residence hall competition, campus energy quiz, student energy patrols, ENERGY bulletin board on e-mail system, vehicle slogans, and campus publications.

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