"Marketing the Physical Plant"
Author: Heinz, John A.
Published In: Capital Renewal and Deferred Maintenance [Critical Issues in Facilities Management #4]
Discusses his discovery that playing defense in the face of physical plant funding was tiring and demeaning and decision to start playing offense by marketing their services and letting other departments know that if they wanted improved facilities and services they had to join with them in fighting for the necessary funding. Covers what he did to communicate this message and success in increasing capital budget.
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