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Translate "Chapter 2: What is Benchmarking?"
Author: Qayoumi, Mohammad H.
Published In: Benchmarking and Organizational Change
Date: 2000
Provides a brief history of benchmarking, a term which comes from surveying, and discusses types of benchmarking. Defines benchmarking as a systematic process of continuously measuring and comparing company performance against industry leaders or world-class organizations. Compares benchmarking to comparative cost studies and continuous improvement programs and discusses its relationship with the Baldrige Criteria for Performance Excellence.
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