APPA Library

"Developing an Active Public Relations Strategy"
Author: Schmidt, Frank J.
Published In: Proceedings of the 1990 Educational Conference
Date: 1990

Presentation at APPA's 77th Annual Meeting in Ottawa, Canada. Emphasizes that building an offensive public relations strategy is essential to accomplishing the physical plant department's mission. Reviews principles and methods of gaining support for the physical plant department through a public relations program. Discusses the importance of different types of communication, staff interactions with customers, successful management, and gaining support for the department.

Share this page. You can e-mail this description and a link to this page to any valid e-mail address.

Return to Search Page

Send this page to this email address:	(You can enter more than one email address separated by commas.)
Add your own message:
Your Name: