APPA Library

"Chapter 3: Determining the Objectives"
Author: Reeve, John R. and Marion B. Smith
Published In: Planning for Master Planning
Date: 1995

Planning for master planning includes selling the concept internally, establishing strategic objectives, determining the uses for the master plan, and deciding on end products. Covers internal communication, strategic plan, and uses and end products, including scheduling and financial projections and facilitating fund raising. Includes worksheets on institutional mission and purpose, issues and priorities, and uses for the master plan.

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